Be The Sauce Boss of BBQ

Sonny’s BBQ has always been about big flavor and bigger gatherings. We turned that flavor into a competition with Sauce Boss, a head-to-head showdown where fans vote on what makes the menu. Then we took it social with The Rib ‘Stache, a playful challenge that had guests turning ribs into mustaches and sharing it online. A campaign built for the people and the pitmasters who make Sonny’s special.

Platform: Social, OOH
Services: Campaign Concepting, Tagline, Copywriting, Creative Strategy, Tone & Voice